Infinix NOTE 60 Series looks luxurious, Snapdragon is the mainstay

Infinix is ​​once again enlivening the Indonesian smartphone market through a campaign entitled “It’s NOTE What You Think”. Not just a slogan, this message is a strong code that the NOTE line will appear with a new identity that is more premium, more powerful and classier.

A series of teasers spread across strategic urban points and digital platforms succeeded in provoking public curiosity.

The design and performance transformation carried out by the Infinix NOTE 60 Series is described as an “unexpected move”, a breakthrough to present a combination of high performance and luxury design in one device.

Collaboration of Legendary Design and Flagship Class Performance

The main spotlight is on the Infinix NOTE 60 Ultra variant which comes with a design touch from Pininfarina.

This Italian design house, which is synonymous with world-class automotive aesthetics, brings a different approach to designing smartphones. As a result, the NOTE 60 Ultra not only appears as a communication device, but also as a symbol of style and character.

The premium design that is carried marks a shift in the positioning of the NOTE Series to a more exclusive level. Bold visual details, elegant finishing and an automotive-class design approach are strong differentiators in its segment.

On the performance side, a surprise comes with the Infinix NOTE 60 Pro. For the first time in the NOTE line, Infinix integrates a Snapdragon chipset.

This step is an important milestone, considering that Snapdragon is widely known as a processor with high efficiency and stability for multitasking, gaming and daily productivity.

Not only that, the NOTE 60 Pro is also equipped with the latest Active Matrix technology. This integration promises a more vivid visual experience, more precise touch response, and interactions that feel seamless in various activities. This combination of hardware and system optimization emphasizes Infinix’s new direction in presenting high-performance smartphones with a premium touch.

Pre-Order Strategy with Exclusive Benefits

As part of the celebration of NOTE’s new era, Infinix opened an exclusive pre-order program through a number of well-known retail partners.

Collaboration with Erafone and Eraspace offers 0% installments for up to 24 months and a guarantee of free product exchange for 30 days. Consumers also have the opportunity to get up to three months of free Vidio Lite for certain members.

Meanwhile, collaboration with Digiplus brings benefits in the form of up to 250,000 MAPCLUB points for every purchase. MAP members also get special offers through their official digital platform.

This program is an additional attraction for consumers who want to be the first to experience the NOTE 60 Series.

NOTE Series Identity Transformation

The “It’s NOTE What You Think” campaign clearly shows the repositioning of the NOTE Series. Previously known as a line that focused on value and solid performance in its class, now Infinix brings a new dimension: premium look, global collaboration, and increased Snapdragon-based performance.

Even though the complete specifications and official launch date are still kept secret, the direction of this transformation is quite telling. Infinix seems to want to emphasize that the NOTE 60 Series is not just a generation update, but a symbol of a big leap towards a new standard.

With a collaborative design from Pininfarina, Snapdragon performance, and an aggressive pre-order strategy, the NOTE 60 Series is positioned as a device that targets modern users who want strong performance as well as an elegant appearance.