The world of Indonesian esports is heating up again. Global smartphone brand, Infinix, officially announced a strategic partnership as the Main Smartphone Sponsor for MPL Indonesia and MDL Indonesia.
This collaboration is not just a seasonal collaboration, but a long-term commitment for the next four seasons or two years.
This step emphasizes Infinix’s position in supporting the development of the esports ecosystem, especially the Mobile Legends: Bang Bang (MLBB) scene, which is one of the most popular games in Indonesia.
Not only as a sponsor, Infinix also introduced a new exclusive champion title entitled “Kingfinix”, which will be given to the best team on the MPL Indonesia stage.
“Kingfinix”, the New Symbol of Supremacy on the MLBB Stage
The title “Kingfinix” is not just an additional title for the champion team. This nickname was designed as a symbol of dominance, innovation and winning mentality.
The name is inspired by the community’s recognition of Infinix as a brand that often delivers innovation beyond expectations.
Sergio Ticoalu, Head of Marketing Infinix Indonesia, emphasized that the meaning of “Kingfinix” is more than just winning at the end of the season.
“Kingfinix is not just a championship title. This is a spirit. A representation of a team that is capable of being a disruptor, a trend bearer, and dominating the game in a different way,” he said.
He also added that becoming champion is not just about trophies, but about how a team is able to set new standards and inspire the MLBB community in Indonesia.
4 Season Commitment: Strengthen the Ecosystem from Grassroots to Professionals
As the highest league, MPL Indonesia is the main stage for elite MLBB teams to compete at a professional level. Meanwhile, MDL Indonesia functions as a regeneration pathway that opens up opportunities for young talents to advance to the highest caste.
By supporting two levels of competition at once, Infinix shows its seriousness in building a comprehensive and sustainable Indonesian esports ecosystem.
This step is also in line with MOONTON Games’ vision as the developer and organizer of the MLBB league.
Martinus H Manurung, Head of ID Business Development MOONTON Games, expressed his appreciation for the expansion of this collaboration.
“MOONTON Games is very grateful for the opportunity to expand the scope of previous collaboration, where now Infinix is not only the main sponsor of MDL ID, but also MPL ID at the same time,” he said.
He added that support from grassroots to professional levels will strengthen the player regeneration process which has been a characteristic of the Indonesian MLBB league compared to other regions.
Exclusive Activations and Closer Experiences for Fans
Not stopping at the sponsor logo, Infinix is also preparing various interesting activations during the partnership period. Starting from creative content collaboration, direct experience in the match arena, to special programs for the MLBB community.
It is hoped that Infinix’s presence at MPL and MDL Indonesia will provide a more immersive competition experience for fans. This brand wants to be part of the team’s journey, not just a behind-the-scenes supporter.
This collaboration is not just about sponsorship, but about building a more solid, competitive and sustainable future for Indonesian esports.
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