Big steps were taken by PT Bank Raya Indonesia Tbk as part of the BRI Group to emphasize its position as a pioneer of inclusive digital banking.
Through strategic collaboration with Gaji.id, a well-known HR solutions platform under the auspices of the Konimex Group, Bank Raya is now presenting an innovative embedded finance concept.
This collaboration aims to directly touch the office ecosystem by providing easy access to financial services for tens of thousands of employees throughout Indonesia without complicated bureaucratic restrictions.
The potential for this collaboration is very significant considering that Gaji.id has been trusted by more than 600 companies across industries with a total of 95,000 employees.
By bringing together technological expertise from both parties, Bank Raya and Gaji.id are committed to shortening the distance between daily financial needs and secure digital solutions.
This integration ensures that every employee who is part of the ecosystem can enjoy banking services that feel more personal and integrated with their work routine.
Kicky Andrie Davetra, Business Director of Bank Raya, said that this synergy is a real manifestation of the company’s vision to become an integrated financial service solution in the digital era.
Through the Digital Saving and Pinang Flexi features which are now embedded in the Gaji.id application, employees not only receive salaries, but also have strong tools to manage their financial needs on an ongoing basis.
The hope is that digital financial inclusion can target a wider audience in a practical and targeted manner. The convenience offered is no joke, because users can now open a Bank Raya account and apply for digital financing without the hassle of switching applications.
What’s even more interesting is that there is a stimulus in the form of a real-time cashback promo program of IDR 15,000 for customers who top up a balance of at least IDR 200,000 and maintain it for one month.
It is hoped that the touch of this loyalty program will increase employee enthusiasm to start saving in a disciplined manner on a trusted digital platform.
Gaji.id also welcomes this enthusiasm as a step to complete their service ecosystem from just HR management to a comprehensive employee welfare solution.
Harry Moeljo as Director of Gaji.id emphasized that the presence of safe and low-risk online loan access on its platform will help employees meet their emergency funding needs in a much healthier and measurable way.
In the future, it is believed that this collaboration will become a solid foundation for the development of other financial products, including wider access to investment for urban workers.
Bank Raya is optimistic that the digital innovation they offer will continue to receive a positive response among society, while accelerating the achievement of equitable financial inclusion in Indonesia.
Through smart and transparent integration, Bank Raya is increasingly establishing itself as the digital bank of choice for a dynamic modern society.
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